Anex Ozy Growing closer together
SERVICES
Design DNA
Product Design
Ergonomic
CMF
CREDITS
Designer – Karol Cyrulik
in Cooperation with Anex R&D Team
Photo & Video – Anex press materials
Ozy is an all-in-one set featuring a newborn seat, high chair, and activity tower, designed to seamlessly blend into a family’s daily life, making simple moments special.
The scope of the project included the comprehensive design of the product, as well as the selection of materials, finishes, the color collection (CMF), and the design of the hanging toy.
Growing closer together
Ozy supports the natural bond between parent and child from birth, inspired by John Bowlby’s attachment theory, emphasizing close, secure contact. Its intuitive design transforms into a high chair as the child grows, facilitating daily interactions during meals and play. Combining functionality with emotional support, Ozy helps strengthen trust and connection throughout early childhood.
The design changes to suit the child’s needs
Ozy was created to evolve with every stage of early childhood. The design challenge was to combine proper ergonomics and ease of use with a warm, homey feel that fits seamlessly into modern interiors. Guided by ergonomic principles and developed using anthropometric models, its form and proportions ensure comfort and support for both children and parents.
Design dna
Ozy is the first project in the Anex Home series — a new product line from the brand that expands its portfolio to include items supporting parents in the home environment.
The main design challenge was maintaining the brand’s visual consistency in a completely new product category. In response, we developed Anex’s existing Design DNA, supplementing it with new aesthetic principles dedicated to the Home series.
Ozy’s minimalist design seamlessly fits into modern interiors while remaining consistent with the rest of the Anex product family.
CMF DESIGN
The CMF (Color, Material, Finish) design focuses on soft, cozy fabrics, natural materials such as wood, and a muted color palette that harmoniously integrates into the home environment. The brand’s identity is applied subtly and unobtrusively, reinforcing recognition without overpowering the design.
